The multi-year agreement that aims to develop more sustainable and higher quality beef will leverage Genus's genomics technology platform with ABP's extensive UK beef production. Under the new agreement, ABP and Genus will meet to improve beef genetics at the original producer level. According to ABP it will enable Genus to develop a proprietary customer index for beef bulls, specifically for ABP, which in return will deliver superb genetics. Genus is expected to start supplying the superior been genetics to ABP suppliers in the next half of 2014.